ARM Who Am I TVC

The ARM Group faced a peculiar challenge: whie they were known and trusted for their competence and quality of their work, they came off as cold and distant to their clients. In light of this, we were tasked to create a Masterbrand campaign that showed the human side of the business and how the different parts of the group contribute to giving you a richer way of life. Our response took us behind the scenes of the average ARM staff who takes us through the motions of his work and how ultimately, his work is to make our lives better.