dentsuMCGARRYBOWEN Limited
King of Boys 2 Launch
Campaign description
How do we take a hit cinema movie out of the cinemas, and get the audience equally excited for the sequel’s release on small screens?
To launch the King of Boys 2, we decided to bring the audience into the world of the movie franchise by bringing the story to life in the real everyday world of the target audience.
Our strategy was simple.
If the King of Boys was real and happened in our world today, what would it look like?
Our answer to that question led us to interesting places.
And the results were astounding.
Credits
CREATIVE DIRECTOR: Sola Mosuro.
DEPUTY CREATIVE DIRECTOR: Lekan Akinyele.
BUSINESS DIRECTOR: Funke Adekola.
STRATEGIST: Juwon Olugboye.
SENIOR ART DIRECTOR: Damola Shonubi.
SENIOR COPYWRITER: Chinonso John Ezugworie.
ART DIRECTOR: Taiwo Benn
COPYWRITER: Mayowa Oladejo.
ANIMATOR: Dickson Ogbudu.
BRAND MANAGER: Busolami Aderemi.