dentsuMCGARRYBOWEN Limited
ORIJIN Talk to Nigeria
Campaign description
In 2020, Nigeria turned 60.
However, due to years of corruption and widespread poverty, nationwide morale was at an all-time low and Nigerians were in no mood for celebration.
For Orijin, a brand rooted in culture and that holds the Nigerian heritage dear, this meant we couldn't ignore the plight of the people. We wanted to do something to cut through the expected clutter, and resonate with the current mood of the citizenry.
We found that Nigerians love Nigeria, but felt no one was listening to them.
Nigerians needed an outlet.
So, we provided one.
Hence, Talk to Nigeria.
Credits
CREATIVE DIRECTOR: Sola Mosuro.
DEPUTY CREATIVE DIRECTOR: Lekan Akinyele.
BUSINESS DIRECTOR: Funke Adekola.
STRATEGIST: Juwon Olugboye.
SENIOR ART DIRECTOR: Damola Shonubi.
COPYWRITER: Seye Ogunniyi.
BRAND MANAGER: Anuoluwapo Kabiawu.